How Do I

Author: You Can Do It

  • Google’s AI Overviews and Their Impact on SEO for Beginners and Small Business Owners

    Disclaimer: A Little Daily Tech Gossip

    Before we dive in, let’s set the stage: this post is not a full-blown overview of everything happening in the drama-filled world of online marketing and SEO. Think of it as a cheeky snippet—a little tech gossip to keep you in the loop, like tuning into your favorite telenovela for the latest twists and turns. Let’s spill some SEO tea!

    SEO MOAT and more…

    If you’re a small business owner or just starting to dip your toes into SEO, there’s a lot happening in the search engine world that might affect you. Recently, Google has been making significant changes by integrating AI Overviews into search results. While this opens up opportunities, it also brings new challenges, especially for those just learning the ropes of SEO. Let’s break it down.

    What’s Happening?

    1. Broader Traffic Distribution Google’s AI Overviews are now driving traffic to a wider range of websites. This shift, as noted by SEO expert Lily Ray, means users are exploring search results beyond the usual top-ranking sites. For small businesses, this could be a game-changer, as it may level the playing field by giving newer or less optimized websites more visibility.
    2. Lack of AI Overview Filters in Search Console While AI Overviews are changing how users interact with search results, Google has chosen not to provide dedicated filters for them in Search Console. This means webmasters and SEO beginners won’t have a clear way to track how AI-generated summaries are impacting their site’s performance.
    3. Shutting Down Third-Party Rank Tracking Tools In a surprising move, Google is reportedly blocking third-party tools that track AI Overview rankings. This could be part of a broader strategy to control access to SEO data. For professionals and beginners alike, it’s a reminder of how quickly the SEO landscape can shift, requiring us to stay adaptable.

    Why Does This Matter for Small Business Owners?

    • Opportunities: If you’re just starting with SEO, these changes could help your website get noticed even if you’re not in the top few results.
    • Challenges: Without filters or reliable tools to track your performance, it might be harder to understand what’s working and what isn’t.

    The key takeaway? SEO is evolving rapidly, and while AI Overviews may create opportunities, they also require us to rethink how we approach visibility and analytics.

    If this sounds overwhelming, don’t worry. My goal is to keep SEO simple for small businesses. If you want personalized help navigating these changes, feel free to schedule a consultation.

    Summaries for Longer Blog Posts

    What Is an SEO Moat?

    An SEO moat is a strategy that helps businesses secure long-term, sustainable visibility in search results. It focuses on creating unique, valuable content, leveraging authority, and building trust to make it hard for competitors to outrank you.

    What Is a Moat in Marketing?

    In marketing, a moat is any competitive advantage that protects your business from being overtaken by competitors. This could be brand loyalty, a unique product, or in the case of SEO, a strong online presence that’s difficult to replicate.

    What Does SEO Mean?

    SEO, or Search Engine Optimization, is the practice of optimizing your website to rank higher on search engines like Google. It involves technical tweaks, high-quality content, and building authority to drive organic traffic to your site.

    What Are the 3 Pillars of SEO?

    The three pillars of SEO are:

    1. Technical SEO: Ensuring your website is easy for search engines to crawl and index.
    2. Content: Creating valuable, relevant, and engaging content for your audience.
    3. Authority: Building credibility through backlinks, social proof, and user trust.

    What Are the Four Stages of SEO?

    The four stages of SEO are:

    1. Crawling: Search engines discover your site and its content.
    2. Indexing: Content is stored and organized in search engine databases.
    3. Ranking: Search engines determine where your content appears in search results.
    4. Maintenance: Continuously improving and adapting your SEO strategy to stay competitive.

    There’s a lot to unpack when it comes to Google’s changes and the basics of SEO. This blog aims to make SEO less intimidating, but if you’re feeling stuck, schedule a consultation with me. Together, we can create a strategy that works for your small business.

  • How do I make a post using WordPress?

    Table Of Contents
    1. Background
    2. How to Create a Post Using WordPress: Simple StepsStep
    3. Conclusion
    4. What's Next?

Background

A website isn’t a website without content. These days, there are countless ways to build a website, but one of the most powerful and flexible platforms is WordPress. While some people refer to WordPress as a blog, it’s important to note that not every website built with WordPress has a blog. But we’ll set that aside for now because I want to keep things straightforward.

Think of WordPress as the engine of a car—it’s the powerful force running everything. A post, on the other hand, is like the car’s interior or seats: it’s what makes the website functional and inviting. Now, let’s dive into how you can create a post using WordPress. Keep in mind that there are other ways to add content, but for now, we’ll stick to the basics so you can get comfortable with the process.

How to Create a Post Using WordPress: Simple StepsStep

1: Log In to Your WordPress Dashboard1. Open your browser and go to your WordPress login page (usually yourwebsite.com/wp-admin).

2. Enter your username and password.

Step 2: Navigate to Posts

1. Once logged in, find the menu on the left-hand side.

2. Click on Posts and then Add New.

Step 3: Enter Your Content

1. Add a title for your post at the top where it says “Add title.”

2. In the large content box below, type or paste your content.3. Use the toolbar to format your text (bold, italics, headings, etc.).

Step 4: Add Media (Optional)

1. Click Add Media above the content box if you want to include images or videos.

2. Upload your media or select from your media library.

Step 5: Set Categories and Tags

1. On the right-hand side, choose a category for your post or create a new one.

2. Add relevant tags to make your post easier to find.

Step 6: Preview Your Post

1. Click the Preview button in the top-right corner to see how your post will look once published.

Step 7: Publish Your Post

1. When you’re happy with your content, click the Publish button.

2. Your post is now live!

Conclusion

Creating a post in WordPress doesn’t have to be overwhelming. Once you’ve gone through these steps a few times, it’ll feel like second nature.

What’s Next?

I’ll be sharing a more detailed, step-by-step guide in an upcoming video tutorial. Be sure to check back for that!

I’d Love to Hear from You — How did your first post turn out? Let me know!

Give me a call or sign up for my email list to stay connected. I’d love to see what you’ve created and offer any help along the way.

  • Create and Export a Project in GoDaddy Studio

    This guide provides a straightforward approach creating an image with text on it using GoDaddy Studio.